1. 1. Association ↑

1. 1. Ha and Perks ↑

1. 1. Brand trust ↑

1. 1. Ambler et al ↑

1. 1. marketing science institute ↑

1. 1. Bamert et al ↑

1. 1. Brand extension ↑

1. 1. resilience ↑

1. 1. Inter brand ↑

1. 1. Jucevicius ↑

1. 1. Brand performance ↑

1. 1. O’cass and Ngo ↑

1. 1. Mascarenhas et al ↑

1. 1. Brakus et al ↑

1. 1. Zarantonello & Schmitt ↑

1. 1. Product Experience ↑

1. 1. Shopping and Service Experience ↑

1. 1. Consumption Experience ↑

1. 1. fantasies ↑

1. 1. Brand experience ↑

1. 1. Atwal and Williams ↑

1. 1. Sensory ↑

1. 1. Affective ↑

1. 1. Behavioral ↑

1. 1. Intellectual ↑

1. 1. Zarantonello and Schmitt ↑

1. 1. Philosophical Investigations ↑

1. 1. Cognitive Science ↑

1. 1. modules ↑

1. 1. Attitudes ↑

1. 1. brand personality ↑

1. 1. ruggedness ↑

1. 1. inferential processes ↑

1. 1. Morrison and Crane ↑

1. 1. Garbarino, E. and Johnson ↑

1. 1. Brand trust ↑

1. 1. Customer satisfaction ↑

1. 1. Granovetter ↑

1. 1. Alam and Yasin ↑

1. 1. Andaleeb ↑

1. 1. Delgado-Ballester, Elena. and Munuera ↑

1. 1. Bhattacharya ↑

1. 1. Antecedent to trust in a brand ↑

1. 1. Brand characteristics ↑

1. 1. Brand reputation ↑

1. 1. Brand predictability ↑

1. 1. Brand competence ↑

1. 1. Company characteristics ↑

1. 1. Trust in company ↑

1. 1. Company reputation ↑

1. 1. Company perceived motives ↑

1. 1. integrity ↑

1. 1. Consumer – brand characteristics ↑

1. 1. Similarity between consumer – self concept and brand personality ↑

1. 1. Brand linking ↑

1. 1. Peer support ↑

1. 1. concequences to trust in a brand ↑

1. 1. Mittal and Kamakura ↑

1. 1. Giese & Cote ↑

1. 1. consumer ↑

1. 1. Customer satisfaction ↑

1. 1. Malcolm baldrige ↑

1. 1. Consumer satisfaction ↑

1. 1. transaction-specific ↑

1. 1. accumulative ↑

1. 1. Juran legacy ↑

1. 1. Bloemer ↑

1. 1. Anderson & Narus ↑

1. 1. Tsai ↑

1. 1. Brand equity ↑

1. 1. Antecedents and consequences of brand equity ↑

1. 1. Competitive Advantage ↑

1. 1. Current Perspectives on Brand Equity ↑

1. 1. Customer-Based Brand Equity ↑

1. 1. Diffrential advantage ↑

1. 1. Brand personality ↑

1. 1. Associative ↑

1. 1. Competetive advantage ↑

1. 1. Van Riel ↑

1. 1. Dick and Basu ↑

1. 1. Chaudhuri and Holbrook ↑

1. 1. Reichheld and Teal ↑