1. 1. . Keller ↑

1. 1. . Fournier ↑

1. 1. . Blackstone ↑

1. 1. . Sweeney & Chaw ↑

1. 1. . Perceived Risk ↑

1. 1. Aaker ↑

1. 1. Janson ↑

1. 1. . Roth & Romeo ↑

1. 1. . Zeugner-Roth & Diamantopoulos ↑

1. 1. Bierstedt, 1950 ↑

1. 1. French, 1956 ↑

1. 1. French & Raven, 1959 ↑

1. 1. Busch,1980 ↑

1. 1. Gaski,1984a ↑

1. 1. Mackenzie& Zaichkowsky,1981 ↑

1. 1. Granens and Guilding (1999) ↑

1. 1. Acker ↑

1. 1. Flueick ↑

1. 1. Mcdonald ↑

1. 1. Learning advantages ↑

1. 1. Consideration advantages ↑

1. 1. Choice advantages ↑

1. 1. Shu-Ching, 2006 ↑

1. 1. Ruyter, 1999 ↑

1. 1. Oliver, 1999 ↑

1. 1. Chen, 2001 ↑

1. 1. Product associations ↑

1. 1. Organizational associations ↑

1. 1. Grandz & Gulding ↑

1. 1. Cost Based Approach ↑

1. 1. Market Based Approach ↑

1. 1. Income Based Approach ↑

1. 1. Formulary Approach ↑

1. 1. Brand Equity ↑

1. 1. keller ↑

1. 1. Intangible Asset ↑

1. 1. Aaker ↑

1. 1. Chaudhuri and Holbrook ↑

1. 1. Fokoyama ↑

1. 1. Singh and Sirdeshmukh, 2008 ↑

1. 1. Chan, 2006, 417 ↑

1. 1. Erdem ↑

1. 1. Swait ↑

1. 1. Sweeney ↑

1. 1. Atilgan ↑

1. 1. Brady et al, ↑

1. 1. Hyun ↑

1. 1. Takor & Katsanis ↑

1. 1. Zeugner-Roth & Diamantopoulos ↑

1. 1. Nebenzahl & Jaffe ↑

1. 1. Richard Oliver ↑

1. 1. Ehrenberg ↑

1. 1. Grifin ↑

1. 1. Johnson ↑

1. 1. Prasjes ↑

1. 1. Blackwel ↑

1. 1. Dick and basu ↑

1. 1. Word of Mouth ↑

1. 1. Stigler ↑

1. 1. Stiglitz ↑

1. 1. Ardam & Soeet ↑

1. 1. Keller ↑

1. 1. Fournier ↑

1. 1. Blackstone ↑

1. 1. Soeeni & Chav ↑

1. 1. Perceived Risk ↑

1. 1. Erdem ↑

1. 1. . Hadi Moradi, Azim Zarei,2012 ↑

1. 1. . Phumisak Smutkupt, Donyaprueth Krairit and Do Ba Khang, 2012 ↑

1. 1. Population Universe ↑

1. 1. Sample ↑

1. 1. Validity ↑